Case Study – MKS | ESI

Case Study - MKS | ESI

Strategic PPC & High-Impact Creative for a Global Laser Technology Leader

Dabre Marketing supports MKS | ESI with performance-driven PPC management and high-end creative production—helping a premier provider of laser-based micro-machining and component test systems strengthen visibility, technical clarity, and brand authority in a highly specialized B2B market.

Client Overview

MKS | ESI is a premier provider of laser-based micro-machining and component test systems, specializing in PCB processing and wafer-level manufacturing. Acquired by MKS Instruments in 2019, ESI leverages 40+ years of expertise to enhance electronic device production with high-precision, flexible solutions for drilling and scribing.

ESI systems are essential for flexible PCB processing (used by top 20 global PCB fabricators), semiconductor wafer production, and passive component testing/trimming. ESI is renowned for UV laser platforms for flexible PCB through-hole drilling and CO2 laser systems for HDI and package substrates—complementing MKS “Surround the Workpiece” offerings focused on precision, high throughput, and increased back-end yields.

Website:
esi.com

The Challenge

Marketing advanced laser micro-machining systems is fundamentally different from marketing consumer products. MKS | ESI operates in a highly technical space with long sales cycles, global competition, and decision-makers who demand clarity, credibility, and precision.

MKS | ESI required:

  • Cost-efficient PPC visibility in a niche, technical market
  • Clear communication of complex equipment and applications
  • Professional trade show presence and consistent brand presentation
  • High-end creative assets across digital and physical channels

The Strategy

Performance-Driven PPC Management

We structured PPC campaigns aligned with key applications and product categories, including flexible PCB drilling systems, UV laser platforms, CO2 laser systems for HDI and package substrates, wafer-level manufacturing solutions, and passive component testing systems.

  • Keyword segmentation by application and product line
  • Ongoing bid and budget optimization
  • Performance testing and continuous refinement
  • Conversion tracking and analytics optimization
  • Cost-efficiency focus to maximize qualified exposure

Technical Visual Communication

To help communicate complex equipment and processes, we produced promotional content designed for technical buyers and stakeholders. High-quality visuals improve clarity, strengthen credibility, and support sales enablement across the buying journey.

  • Promotional product videos
  • High-detail 3D equipment animations
  • Motion graphics explaining laser processes
  • Visual assets for digital campaigns and presentations

Trade Show & Event Design Support

In advanced manufacturing, trade shows are high-stakes environments. We supported MKS | ESI with booth concepts and event creative to ensure strong visual presence and brand consistency.

  • Trade show booth design concepts
  • Large-format graphics and booth visuals
  • Equipment-focused messaging and visual storytelling
  • Brand-consistent collateral and supporting materials

Ongoing Creative & Brand Execution

We provide ongoing creative support to maintain cohesive brand presentation across paid media, social, events, and sales enablement.

  • Social media graphics
  • Technical marketing visuals
  • Campaign-specific graphic design assets
  • Consistent branding across digital and print channels

Why This Matters

Industrial laser systems for micro-via drilling, laser cutting, wafer-level manufacturing, and passive component trimming are not impulse purchases. They require technical authority, clear communication, and consistent market positioning.

By combining PPC efficiency with high-impact creative and event support, Dabre Marketing helps MKS | ESI strengthen visibility and credibility across advanced manufacturing markets.

Case Study | MKS | ESI

PPC Performance Snapshot

Impressions
0
Clicks
0
Average CPC
$ 0

In technical industrial markets—especially keywords tied to semiconductor and PCB manufacturing—maintaining a $0.23 average CPC reflects efficient targeting, strong relevance, and disciplined optimization. Nearly 7,000 clicks in a niche B2B environment represents scalable, qualified exposure.

Strategic Impact

Cost-efficient digital visibility in a specialized B2B market

Improved technical clarity through 3D animations and promotional videos

Stronger trade show presence through booth design and event creative

Brand consistency across digital advertising, social, and sales enablement

Integrated marketing execution aligned to enterprise-level standards

Key Takeaways

Industrial marketing requires technical depth and precision.

Visual clarity improves complex sales conversations and stakeholder buy-in.

Efficient PPC supports scalable global reach without wasted spend.

Trade show creative plays a critical role in high-value B2B industries.

Integrated execution strengthens brand authority over time.

Want Results Like This?

If you’re ready to build a brand and website that generates traffic, grows your audience, and drives sales, Dabre Marketing can help.

Let’s build your Growth System.